I have been experimenting with ad-based applications exclusively due to the advice of Elbert Perez over at OccasionalGamer.com. I want to share some of my stats with you so that you can learn from my experiences before you start using Microsoft PubCenter for your Wp7 Apps.
My first application was EZ Shopping List. It is a simple application that allows a user to add free-text items to a list box. They can then be simply removed by pressing a “x” that is located on the right side of the item. It really doesn’t do much more than that, but was one of the first Shopping List apps on the market. It has since been updated a few times and is more user friendly with more features. I want to share with you my pre-ad download counts.
Ez Shopping List Downloads Before Ads
As you can see by the chart above, downloads took off out of the gate with a range of 25-85 per day for the first month or so. I think we can attribute this spike in downloads due to the list being in the “New Apps” section of the marketplace for an extended period. The “New Apps” section seems to be the place that you can do the most damage with your app. If you are releasing a new app, think twice about how polished it is before put it in for that initial submission. The better it is at the beginning, the better chance you will have for more downloads and a chance at the “Top Apps” section. When analyzing the chart further we see that after the first month the daily downloads drop dramatically and even out a bit (with a bit of a downward trend). I can say this probably occurred because a number of other shopping list apps came out at that time and I had no desire to update mine to keep up with the competition. This was still pre-ads, so I had no real motivation to keep up with it.
Around the June 2011 timeframe I looked back at my cumulative numbers and was surprised to see that I had about 2,700 total downloads. This was much more than I had expected for such a simple app. I wondered if there was any way I could capitalize on this. I had been following Elbert Perez’s blog for a bit and decided to experiment with ads. I signed up for a Microsoft Pubcenter account and started the update process. I linked the EZ Shopping List App and created an Ad Unit in pubcenter. I then used Microsoft’s Silverlight AdControl to host the ad. Following are the numbers I have seen since.
Ez Shopping List Downloads After Ads
Ez Shopping List Revenue 6-9 to 7-27
Ez Shopping List Impressions 6-30 tp 7-26
You can see by the graphs that I’m getting a good range of impressions from 125-270 a day. I’m not sure how this compares to other apps out there but it made me relatively happy. This range of impressions was yielding about $.15-$.40 a day. This seems pretty good for getting $0.00 the months before. I haven’t seen much of a drop in revenue since I first posted the ads.
Since placing ads on EZ Shopping List, I have also created a card game app called “Let Er Ride.” It is a Let It Ride clone. I chose to make this game because my wife loves to play it and there wasn’t much competition on the marketplace. It took only a few nights to make it using Silverlight. I’ll jump right in with my download stats out of the gate.
Let It Ride Downloads
And my Impressions.
Let Er Ride Impressions 7-18-7-26
Let Er Ride Revenue 6-9 to 7-27
This app follows the same download pattern as EZ Shopping List. There is a huge boost right away due to it’s presence on the “New Apps” section. I was gettting over 200 downloads a day for the first couple days and dropped quickly to under 100. This game has only 5 days of downloads stats, but has 496 cumulitive downloads. This is great compared to EZ Shopping List, but it’s eCPM is much less for some reason. If I figure out why, I will update this. Impressions evened out to about 400 a day after the initial spike yielding about $.15-$.35 cents a day. Twice the impressions as the shopping list, but the same payout. I don’t yet understand this figure. Lastly, I will leave you with my grand total numbers so far.
As you can see, I have been experimenting with Ads since mid June (about a month and a half). I have almost 12,000 total impressions and have made $17.60. I have seen eCPMs much higher than mine (which is $1.48) so I am on a mission to find out how I can increase that number. Thanks for taking a look, I hope some of this info helps you out on your journey to Wp7 monetization!